A visually stunning website is only as good as its ability to drive conversions.
I conducted a comprehensive assessment of Gosfield North Communications' website to gauge its current performance and recommend improvements in design and layout.
The project began with an in-depth analytical audit of the existing website. This audit encompassed a detailed analysis of visitor data, bounce rates, and flow of visits. Additionally, a competitive analysis was carried out to position Gosfield North Communications within the market.
The insights gained from the research proved to be invaluable. It became evident that language and page layout were hindrances to conversion. By eliminating industry jargon and streamlining navigation, we transformed the website into a user-friendly platform, making it more accessible to a broader audience and significantly improving its ability to turn visits into sales. These research-driven insights played a pivotal role in shaping every aspect of the final website design.
