As the driving force behind the "Bright Idea" campaign, I played a pivotal role in creating and designing an impactful in-branch poster series. This initiative aimed to not only promote mortgage rates but also introduce a unique contest—offering participants the chance to win free electricity for a year.
Recognizing the challenge of making mortgages appealing in the competitive Ontario market, our strategic approach involved leveraging various online platforms. The campaign's presence was felt on social media giants like Facebook, Twitter, the Ukrainian Credit Union Limited Blog, and YouTube. Simultaneously, we embraced traditional channels, with advertisements featured in local community newspapers, magazines, and member statement ads.
Beyond the digital realm, the campaign made a tangible impact at local community events throughout the summer. Our active participation in festivals, booths, and sponsorships fostered a direct connection with the community. The grand culmination occurred at the Toronto Ukrainian Festival, where lightbulbs branded with the campaign were distributed as engaging giveaways, leaving a lasting impression.
This multifaceted approach not only showcased my design proficiency but also highlighted strategic thinking in transforming a traditionally mundane financial product into an exciting and memorable campaign. The "Bright Idea" initiative stands as a testament to the power of innovation and creativity in mortgage marketing, contributing significantly to the perception of Ukrainian Credit Union Limited as a forward-thinking financial institution in the Ontario market.
