In 2017, I undertook the revitalization of Ukrainian Credit Union Limited’s brochure catalog, a project aimed at not only refreshing the existing lineup but also crafting new brochures from the ground up. The objective was to ensure the content’s relevance for the year and create bilingual materials in both English and Ukrainian, all while aligning with the credit union’s trade associations (CCUA), insurance corporations (CUMIS), and other regulatory requirements.
The initial step involved collaboration with various credit union departments to gain insights into the current brochure content, validating existing information, and strategizing for the future. The brochures were meticulously designed to align with the financial institution’s fresh design directions, reflecting a modern aesthetic.
The rollout covered a comprehensive spectrum, ranging from small business services and product offerings to investment services, youth services, and retirement options. Each brochure was thoughtfully crafted to serve as an informative and visually appealing resource for Ukrainian Credit Union Limited’s diverse audience. The bilingual aspect, in English and Ukrainian, further enhanced accessibility, catering to a broader demographic.
