Crafted a series of construction hoarding decals for diverse Cotton Ginny locations across Canada, overseeing the entire process from ideation and printing to installation. The primary objective was to generate interest and appeal for an upcoming Cotton Ginny store set to open in a bustling shopping center.
With hoarding design, a strategic checklist is a must. This checklist, revolving around visibility, simplicity, and adherence to brand values, are integral to the process. The pivotal challenge was not just in selecting a compelling focal point but ensuring its prominence across the expanse of the mall.
Anticipating potential design obstructions in the lower third of the hoarding added another layer of consideration. Factors such as the constant flow of pedestrians and the occasional placement of boxes against the hoarding prompted a thoughtful approach. The central goal remained unwavering — to maintain the visibility and impact of the message despite these dynamic challenges.
This project exemplifies the seamless integration of creativity and practical considerations, where each element was curated to enhance the overall narrative and captivate the audience, defining Cotton Ginny's presence in the retail landscape.
