Revitalizing Metro Loop Communications: A Comprehensive Rebrand
I spearheaded a holistic rebranding initiative for Metro Loop Communications, encompassing the transformation of their logo, stationary, brand manual, brochures, and website.
As companies evolve, the need to resonate with a broader audience becomes imperative. After many years in business, Metro Loop Communications recognized that their branding required a contemporary facelift. The existing identity no longer reflected the progressive and dynamic nature of the company.
To grasp the internal dynamics of the organization and identify areas for improvement, I conducted informal interviews and delved into competitor research. This deep dive revealed that while an extensive rebrand might not be necessary, specific elements of the brand could benefit from a more contemporary touch. Recognizing the brand’s strong visual identification through its coloring, the focus centered on refining the logo—a pivotal element in conveying a modernized image.
Branding
Brand Manual
Website
