Simplify Your Statements: "Paperless Billing" Campaign
In a bid to embrace minimalism and streamline financial clutter, I spearheaded the conception, ideation, and design of the "Paperless Billing" in-branch poster series. The primary objective? To encourage our members to make the shift to paperless statements and embrace the ease of e-statements delivered directly to their inbox.
Channeling the KonMari method for bills, the campaign aimed to convince a significant majority of our membership to adopt paperless billing, aligning with the growing trend towards minimalism. Ukrainian Credit Union took the lead in making the transition hassle-free, delivering statements with minimal environmental impact and maximum convenience.
The campaign focused on both prompting members to make the switch and expressing gratitude for those who embraced the change. By fostering a sense of appreciation, the "Paperless Billing" initiative not only advocated for environmental sustainability but also positioned Ukrainian Credit Union as an institution that values and adapts to modern, minimalist preferences.
