For the Jacksonville World of Nations Celebration 2024, I managed the event's social media presence, from concept to execution. This included designing visually compelling graphics and animations tailored to engage diverse audiences and reflect the vibrant cultural essence of the event.
To promote the celebration, I developed a cohesive social media strategy across multiple platforms, crafting static posts, animated videos, and stories to drive engagement. I showcased event details, cultural showcases, and interactive activities, ensuring alignment with the event’s branding. A highlight of my work was creating a custom Instagram filter for festival attendees, designed to enhance their experience and encourage user-generated content.
During the festival, I actively monitored social media platforms, responding promptly to comments and messages to foster community engagement and provide attendees with real-time updates. By leveraging analytics, I tracked post performance and audience interactions, optimizing content on-the-fly to maximize reach and engagement.
