In 2021, Tandia witnessed exceptional growth in deposits and lending, largely driven by pent-up demand in the real estate market. The Mortgage Campaign, launched early in the year, garnered a robust response. As we progressed through the year, it became evident that we were on track for another record-breaking year, with strong demand for retail and commercial mortgages.
To complement our Mortgage Campaign, we initiated the Flash Sale Deposit Campaign from May 10 to June 12, 2021. Our goal was to attract $30 million in new deposits within 30 days, targeting existing and potential members holding liquid savings elsewhere. Offering a market-leading 2% rate on new deposits for a 90-day term was our unique proposition.
Our multi-channel approach, including ratehub.ca, The Weather Network, Facebook, and Instagram, conveyed the urgency and exclusivity of the Flash Sale! 2% - 90-Day Term Deposit offer. We also leveraged predictive segmentation and assigned 2100 calls to retail staff via our CRM.
The outcome surpassed expectations, with an immediate and overwhelming response, reaching our $30 million deposit target in under 30 days. This campaign not only achieved its financial objectives but also attracted new members. The surge in liquidity enabled us to meet the demand for our mortgage campaign, contributing to a record-breaking year in both deposits and mortgages at Tandia.
