For the 40th Annual Jacksonville Light Boat Parade, I oversaw the event’s social media presence from concept to execution. My responsibilities included designing visually striking graphics and animations that captured the festive parade.
To commemorate this 40th milestone year, I developed a strategic social media campaign across multiple platforms, featuring static posts, animated videos, and interactive stories to engage audiences and promote key event details.
During the event, I actively monitored and managed the parade’s social media channels, responding to audience comments and questions in real-time to ensure seamless communication and engagement. This project exemplified my ability to combine creative design, strategic planning, and real-time management to enhance the impact of a long-standing community tradition.
