Undertaking brand research is essential for assessing a business's potential. The project involved researching and identifying the current status of Gosfield North Communications' website and proposing the next steps, including design and layout improvements.
The process began with an in-depth analytical audit of the existing website, analyzing visitor metrics, bounce rates, and visitor flow. A competitive analysis was also conducted to understand the brand's position in the market.
The insights gained from the research were transformative. Language and page layout were identified as obstacles, leading to the removal of industry jargon and simplification of the website's navigation. This resulted in a user-friendly website, enhancing its ability to convert visits into sales.
The research shaped every aspect of the final website design, significantly improving the brand's online presence and user experience.
