For a span of two years, from 2010 to 2012, I spearheaded the conception and execution of monthly signage campaigns for Trade Secrets | Glamor Secrets, a testament to my proficiency in visual communication and marketing. This dynamic role involved orchestrating a diverse array of campaigns, which encompassed not only outdoor and indoor signage but also extended to the realms of flyers, email blasts, website callouts, and magazine ads.
The campaigns were meticulously crafted to align with the specific needs and objectives of each month, showcasing adaptability and creativity in my approach. From catching the eyes of passersby with compelling outdoor displays to engaging the audience through strategically placed magazine ads, each element of the campaign was designed with a purpose.
The integration of diverse mediums—physical and digital—allowed for a comprehensive and cohesive brand presence across multiple touchpoints. The monthly nature of these campaigns reflects not only my dedication to consistently refreshing the brand's image but also my ability to strategically align visual elements with ongoing promotions and marketing initiatives.
